Caroline has been a Virtual Assistant (VA) since 2004 in her business, Virtually Sorted. With a background in music and advertising, she worked in the creative industries for over 10 years, both in London and Glasgow. Trying to avoid wearing a suit every day, Caroline switched into entrepreneur mode and has never looked back. Virtual assistance in the UK was a fledgling industry in 2004, so she worked with a collection of VAs to educate the business community about virtual working which grew rapidly into the Society of Virtual Assistants in 2006. SVA is the largest organisation of UK virtual assistants with over 1,500 active members, a forum, regular newsletters, the virtual assistant diary, and regular features to help promote best practice in the industry. Along the way she has lectured at various universities in the creative industries, appeared on conference panels, conducted workshops and presented at exhibitions such as Office* and The VA Conference.